Today most of the online businesses are using PPC services because Pay-Per-Click is very effective form of increasing revenue. Most important key tip related to increasing Pay-Per-Click (PPC) earnings is to realize that it's a process, requiring a number specific steps, and ongoing work to maximize the efficiency. Here are some useful tips to increasing your pay-per-click (PPC) revenue:
- Track on a macro-action basis: Track every keyword/key phrase to conversion on a macro-action basis. A poor result for a particular keyword or key phrase doesn't mean you should drop it. It means your Web site should better accommodate it.
- Track on a micro-action basis: Track every keyword/key phrase to conversion on a micro-action basis. This clarifies how your visitors interact with your Web site's influential dialogue. Micro-actions are key decisions that must be made before a visitor can decide to buy the action that's your ultimate goal. It lets you optimize your Web site's dialogue to terms you use with persuasive architecture.
- Select keywords: Choose your keywords/key phrases based on an understanding of the buying process for your product or service.
- Use visitor latency: Some terms won't right away convert well in a campaign, so track macro-actions and micro-action factoring in latency. In a recent study with a shared client, Jim Novo documented how visitors came in cycles of 14 days from PPC engine to actual purchase. PPC ad campaigns are just that campaigns not rarity tactics.
- Define metrics clearly: Calculate return on investment (ROI) correctly. Divide the amount you spend per keyword/key phrase by your gross margin (gross profit minus cost of goods sold) on products or services bought from that keyword/key phrase. If you want to produce leads, establish a base amount every lead is worth. Divide the amount you spend per keyword/key phrase by your value per lead.
- Go wide: Focus on those keywords/key phrases with the greatest ROI before those with the most traffic or gross sales. You don't need to be ranked number one. Many of our clients have found the top place has lower ROI than other strategic positions
- Engage visitors in influential dialogue: Use influential architecture to anticipate visitors' frame of mind, plan the action you want them to take, and tell them what they need to know before they can take that action. Match ad copy personally with keywords so the visitor perceives the relevance. Then, make sure the persuasive dialogue on your site is the dialogue your visitor wants to engage in.
So a PPC program is an outstanding way to Increase search engine ranking for websites by running specific advertising campaigns or promotions. PPC advertising carries traffic to your website with a specificity and closeness that cannot be paralleled by any other form of advertising, at a cost that can be keyed to the value of a lead.
