The famous social networking website sued for unfair advertising practices. Unified ECM Inc. claims Facebook for overcharging the advertisers for ad space on Facebook’s website. The lawsuit was filed on July 28, 2009. Based on the report by Daily Herald, the lawsuit claims Facebook over charges advertisers based on the reported number of consumers who view the ads on a daily basis.
Unified ECM Inc. had only two options to choose from Facebook when buying advertising space as they were advertising on Facebook. They were required to pay a pre-determined amount each time a Facebook user clicks on their ad, or pay a specified amount for every 1,000 page views, or impressions of the specific ad. The marketing lawsuit is seeking class action status, or group status, which states they were “wrongfully charged for non-existent, fraudulent or invalid clicks."
According to Wikipedia's Facebook page, which is owned under Facebook, Inc., which has a reported 250 million users worldwide. In February 2009, a Compete.com study ranked Facebook as the most used social networking site by worldwide active users, MySpace followed in second place.
Unified ECM Inc. had only two options to choose from Facebook when buying advertising space as they were advertising on Facebook. They were required to pay a pre-determined amount each time a Facebook user clicks on their ad, or pay a specified amount for every 1,000 page views, or impressions of the specific ad. The marketing lawsuit is seeking class action status, or group status, which states they were “wrongfully charged for non-existent, fraudulent or invalid clicks."
According to Wikipedia's Facebook page, which is owned under Facebook, Inc., which has a reported 250 million users worldwide. In February 2009, a Compete.com study ranked Facebook as the most used social networking site by worldwide active users, MySpace followed in second place.
